Digital Marketing
Emily’s
Portfolio
A Marketing Chameleon
Hi! My name is Emily and I’m a digital marketer based in Buffalo. My career starts when I was cake decorator for a local bakery, where eventually I took over their social media pages. It quickly sparked my interest in digital marketing, leading me to go back to school to obtain my B.A. in Communication.
During and after college, I’ve gained experience across a wide range of industries, helping brands grow and strengthening their digital presence from social media to marketing strategy, and from content creation, and website management.
I’m an adaptable and self-motivated worker, always looking for ways to improve performance on any project I’m working to achieve the best results short- and long-term
My experience in different fields has turned me into a bit of a “marketing chameleon”. I’m quick to understand different audiences and adjust my approach depending on the brand and industry I’m working with. I like to think a lot of my flexibility comes from my interest outside of my professional life too, whether it’s hiking, video games, movies, concerts, or photography, I’m always finding inspiration from different creative spaces.
About me
Digital Marketer & Creative Strategist
Explore the Work
The internship through Model Behavior, a Photographer’s brand, was my first dive into a more creative space. Social media and email marketing campaigns supported the photographer’s vision of embodying a fashion-forward, editorial brand.
Model Behavior
My role at Muscoreil’s marked the beginning of my journey into digital marketing, turning my background in pastry arts into a new creative outlet. Through social media and digital content, I helped modernize the bakery’s online presence while maintaining the familiarity people loved about the brand.
Muscoreil’s
Managing social media for Buff Chiro and PT allowed me to further explore content-focused marketing. Through short-form video and website management, I helped strengthen the brand’s digital presence in a more modern, approachable way.
Buffalo Chiropractic + Physical Therapy
My internship at The Northwood Corporation expanded my understanding of digital marketing across multiple areas. From paid social media advertising and high-volume email marketing to content creation and website management, I gained hands-on experience in the many moving parts behind the insurance agency.