Digital Marketing Coordinator
Muscoreil’s Fine Desserts
Strategy
To modernize Muscoreil’s online presence, I focused on creating a more cohesive and intentional brand identity across all marketing channels. Previous marketing materials lacked consistency in style, messaging, and overall strategy, so I worked to develop updated, engaging visuals that aligned with the bakery’s established personality while appealing to a modern audience. I also put a large focus on creating visually engaging and community-oriented content while preserving the warmth and nostalgia associated with the bakery.
Developing Paid and Organic Social Media Strategy
Follower Growth Rate
+300%
Content Creation
Engagement
My Goal
Modernizing the bakery’s online presence
Increasing engagement on social media
Maintaining brand consistency across platforms
Attracting new audiences while preserving the bakery’s traditional identity
My Role
Social media management
Paid & organic campaign creation
Email marketing/newsletters
SEO blog writing
Print marketing materials
Content creation & photography
Feed Comparison
Before
Key Initiatives Included:
Designing Newsletters to Maintain Customer Engagement
Results
Cost/Conversion
after
Reach
Designed Printed Marketing Materials for In-Store Promotions
While working at Muscoreil’s Fine Desserts as a cake decorator, I discovered a passion for digital marketing through managing the bakery’s social media presence. What began as creating content for a local bakery evolved into developing paid campaigns, email marketing strategies, and a more modern digital brand presence.
