Social Media Intern

Model Behavior Buffalo

Strategy

The strategy focused on leveraging short-form video and trend-driven content to elevate brand visibility and engagement. By combining on-set production work with platform-native storytelling, I helped create content that felt both authentic and aligned with current social media trends while supporting broader campaign goals.

Created short-form video content for Instagram and TikTok campaigns

Follower Growth

+65%

Supported on-set production and content capture

Engagement Rate

My Goal

  • Develop engaging social media content for fashion and lifestyle campaigns

  • Increase brand visibility through short-form video and digital storytelling

  • Support promotional efforts through multi-channel marketing campaigns

  • Strengthen audience engagement through trend-driven content

My Role

  • Designed and executed Instagram and TikTok content strategies

  • Created and edited short-form video content for social platforms

  • Collaborated on on-set content production and behind-the-scenes media

  • Assisted with influencer outreach and campaign coordination

  • Researched trends and platform insights to guide content direction

Feed Comparison

Before

Key Initiatives Included:

Utilized email marketing to support social media campaign promotions

Results

after

Reach

Researched trending formats and audios to guide content strategy

Model Behavior Buffalo is a photography brand where I worked on developing social media content and digital campaigns for the photographer, aiming to attract fashion-forward clients. The role introduced me to a more production-driven environment, combining content creation, on-set collaboration, and multi-platform storytelling.

+157%

+219%