Social Media Manager

Buffalo Chiropractic + Physical Therapy

Strategy

The strategy focused on shifting the brand away from high-volume, flyer-style posting toward a more modern and engaging content approach. Prior to rebuilding the social media strategy, the brand had no short-form video content and primarily relied on static graphics that lacked platform-specific engagement strategy. By introducing cohesive branding, short-form video content, and more intentional storytelling, overall engagement significantly increased while posting frequency decreased from approximately 18 posts per week to an average of 4 high quality per platform.

Rebuilt social media strategy

Follower Growth Rate

+254%

Created and managed short-form video content

Engagement Rate

My Goal

  • Rebuild and modernize brand’s social media strategy

  • Increase engagement and visibility through intentional content planning

  • Create a stronger more cohesive brand voice

  • Develop educational healthcare content that felt approachable

  • Balance informative content with personality to better connect with audiences

My Role

  • Led company’s social media strategy

  • Pushed short-form video content

  • Developed content strategy

  • Created funnel for new patient acquisition through paid ads

  • Analyzed metrics to guide strategy

  • Collaborated on website updated and SEO-focused blogs

Feed Comparison

Before

Key Initiatives Included:

Developed Patient Acquisition Funnel

Results

Cost/Conversion

after

Reach

Supported Website Updates and SEO Blog Content

At Buffalo Chiropractic + Physical Therapy, I completely rebuilt the brand’s social media strategy across Facebook, Instagram, and TikTok to create a stronger and more engaging online presence. Through a mix of educational short-form content, personable storytelling, and lighthearted humor, I developed a content strategy that better reflected the brand’s voice while increasing visibility, engagement, and audience growth. Alongside social media management, I also contributed to website updates and SEO-focused blog content to support the brand’s overall digital strategy.

+684%

$4.68

+113%